Privacy Policy
IMPORTANT - READ CAREFULLY: Shenzhen Heart
Game Interactive Technology Co., Ltd ("Heart Game", "we",
or "us") is strongly committed to protecting the privacy of users("you"
or "your") of its games and any related services, such as websites,
forums and mobile applications(collectively,
the "Service(s)" or "Game(s)"). Heart Game may
collect your information when you use our Services. Heart Game has developed
this Privacy Policy to help you understand how Heart Game collects, uses, shares,
discloses, transfers and stores, any information Heart Game may collect from
you and/or your device, as well as the methods that you could access to,
control and protect your information. Your use of our Services is also
subject to our Terms of Service. This Privacy Policy is incorporated into and
form part of the Terms of Service that you have agreed to in order to
use our Services and is a legally binding agreement between you and Heart Game.
If you do not agree to this Privacy Policy, please do not use our Services. By
using the Services you agree to this Privacy Policy as
well as the Terms of Service. If you change your mind in the future, you may
withdraw your consent to use of your personal information in accordance with
this Privacy Policy. If you have any comments, questions or complaints
regarding the processing of your personal information, you can contact us at
support@i4joy.mail.helpshift.com for our Game “Army of Allies”.
1. Definitions
of the Terms
"Information" includes Personal
Information, Non-Personal Information.
"Personal Information" means
any information or combination of information that relates to you, and can be
used to identify, contact or locate you, such as your name, e-mail address,
Device ID, mailing address and phone number, etc. Information that combined
Personal Information with Non-Personal Information is regarded as Personal
Information.
"Non-Personal Information" means
any information that relates to you but from which it is not practicable to
directly or indirectly identify you, including Personal Information in
aggregated, anonymised or pseudonymised
form.
"Financial Information" means
information relating to payments and billing (e.g., real name, account
information, billing address) provided by you.
"Shared Information" is
information about you or relating to you that is voluntarily shared by you on
our Services.
2. What
Information Do We Collect?
Information You Give To Us
We
receive and store any information you give to us, such as when
you:
·
download,
update and play our Games or are involved in our special events (for example, offline
campaign);
And such information you give to us may include
but not limited to following types of information:
·
Registration
Information. In order to use our
Services, sometimes you may be requested to create an account. Then we will
receive and store information you provide, including your country of residence,
gender, date of birth, username, character name, password and other information
that help us confirm your access to your account;
·
Shared
Information. Some of our Services
may allow you to interact with other users and post or share content publicly.
Then we will receive and store information you voluntarily share on our
Services, including information you provide when you interacting with other
users on our player forums, message boards, news feeds, status updates, posting
public comments to users’ status updates, sending messages or invitations to
other users, chatting with other users, and posting photos, etc;
and
·
Financial
Information. If you make a payment
through our Services, such as in game virtual currencies or goods, we may
collect certain information regarding your payment (such as your username) as
necessary to process your order. And you will be required to provide certain
payment and billing information directly to our payment processing partners,
such as but not limited to your name, credit card information, cellphone number,
etc. All
Financial Information is collected for billing and payment purposes only and
will be protected and administered by us and our authorized payment processing partners.
Please note, your username and Shared Information may be publically viewable by others who have access to our
Services. We recommend you do not use your real name or other information that
may be used to personally identify you as part of your username as this
information may be used to make unwanted contact with you by third parties. We
are not responsible for your username and/or
the manner in which may be used by third parties. Also, you should exercise
caution in all Shared Information, and we recommend you do not provide Personal
Information that may be used to identify and/or contact you when using our
Services.
Information
We Collect Automatically
We
receive and store certain types of information automatically when you interact
with us, such as:
·
Usage
Information. We collect
information about how you use our Services, such as your game progress,
scores, achievements and interactions with other users. We use such information
to design new Services, improve our Services, and to deliver
our Services to you;
·
Device
Information. We collect
information about the device you use to access our Services, including
information about the device’s make and model, configuration information,
unique device identifiers ("Device ID"), device tokens, its operating
system version, language, time zone, device carrier, etc;
·
Consumption
Information. We collect
information about your consumption habits relating to your use of our Services,
including which purchases you make with both virtual and real currencies;
·
General
Location Information. Such
information including location information either provided by a mobile device
interacting with our Services (including through beacon technologies), or
associated with your IP address where we are permitted by law to process
this information, so we know what language to use and so that we can provide
Services that are applicable to your location;
·
Cookies. You can disable Cookies through your web or
phone settings but you may find that you are not able to enjoy all of the
features of our Services if you do so. For more information about
Cookies, please see "What Technology Do We Use to Collect, Use and Store
Your Information" section; and
·
if you use
"share this Game with your friends", "share your score with your
friends"or use other similar features, we will
collect your information to perform such features for you.
Information We Collect From
Third Parties
Sometimes we collect information about you from
third parties, such as Apple and Google. And we may combine such information with
information we collect from our Services. We collect such information so that
we can deliver Services you have requested. We collect such
information:
·
when you
download or purchase our Games via Apple Store, Google Play
Store, or other stores;
·
when you
sign-in to our Services with a social media account, such as Facebook, Google+,
Twitter or other platform providers, we gather from those providers your basic
profile information such as your name, screen name, gender, age-range, your
profile photo and friends list; and
·
when you
use in-app features such Game Center, we will collect information
such as your user name and your gameplay information.
If you log into our Services using a third party site or platform or any third parties’ services,
you represent and warrant that your access and use of such features in
connection with our Services will comply with the applicable Terms of Use and
Privacy Policy of such third parties.
3. What
Technology Do We Use to Collect, Use and Store Your Information
We
may, from time to time, collect, use and store your Information through
technology, such as Cookies and Web beacons and other similar technologies.
·
Cookies. A Cookie is a small amount of data that is
sent to your browser or cellphone from a web server and stored on your
computer's hard drive or your cellphone;
·
Web beacons. Web beacons are electronic image files
or other technologies that may be embedded within websites or emails. They may
be used to keep count of visitors, record when and if an email or website is
viewed, or access certain Cookies;
·
Certain
information is automatically gathered and stored in log files. Such
information includes Internet Protocol (IP) addresses, browser type, internet
service provider (ISP), referring/exit pages, operating system, date/time
stamp, and clickstream data;
·
ETag. An entity
tag (or ETag) are HTTP headers that are
sent-behind-the-scenes between a web browser and a web server. They can be used
to track unique users in place of Cookies, and allow us to better understand
and improve our Services;
·
JavaScript. JavaScript is a scripting language used
to produce more interactive and dynamic websites. JavaScript can create
Cookies, read Cookies, and delete Cookies; and
·
Mobile
Analytics. We uses mobile
analytics software to better understand the
functionality of our Services. Mobile Analytics software could record
information such as how often you use our Services, the events that occur
within our Games, aggregated usage, performance data, and where our Games were
downloaded from.
We use our own Cookies, Web beacons and similar
technologies to personalize your experience of our Services and for various
other purposes, including:
·
Remembering
You. Cookies, Web beacons and similar technologies
can help us identify you as a registered user of our Services or keep the
preferences or information that you have previously provided. For example, to
make the log in process easier and faster, you may save your ID and password in
a Cookie. The next time you log in, you will be able to use one-click instant
access;
·
Analyzing
How You Use Our Services. We can
use Cookies, Web beacons and similar technologies to understand what users are
doing on our Services, or which pages or sections are most popular; and
·
Serving
Advertising. Cookies, Web beacons
and similar technologies help us provide you with advertising that we believe
are more relevant to you, based on your Information(as
discussed in more detail under the "How Do We Use Your Information"
and "Advertising" sections of this Privacy Policy).
Please Note advertisement providers, our
payment processing partners and other partners may place their own Cookies, Web
beacons and similar technologies into some of our Services to analyse how their services are used and to serve
advertising(provide you advertising based upon your browsing activities and
interests), process payment, etc. For example, payment partners may insert a
Cookie or similar technology that enables you to make additional purchases
using the payment information you have already provided. It is important to
note that these third party Cookies, Web beacons and similar technologies as
well as its information collection, use practices are subject to the relevant
third party’s own privacy policy and not this Privacy Policy. We are not
responsible for Cookies, Web beacons or similar technologies used by third
party.
4. How We
Store Your Information
In order to perform our contract with you,
your personal information will be accessible from and will be processed on our
servers. Our servers are located in:
·
the United
States;
·
Hong Kong;
5. How Do
We Use Your Information
We may use the Information we
collect through your use of our Services for a variety of purposes, primarily
related to providing and improving the quality of our Services. For example, we
may use the information we collect in the following ways:
·
for the
purpose it was collected for (e.g. if you buy our Games, we will use your
information to complete the purchase; if you email us, we will use
your email address to respond);
·
to better
understand how you access and use our Services, for the purposes of trying to
improve our Services and your experience of our Services, to develop new
Services, and to respond to your desires and preferences, including language
and location customization, personalized help and instructions, or other
responses to your and other users’ usage of our Services;
·
to offer
our Services to you and to tell you about
new Services offerings, updates, enhancements, promotions, loyalty
and rewards programs and other information about our Services that
might be relevant to you (if you do not want us to use your Information in this
way, please contact us);
·
to provide
multi-player gaming, social networking and gaming console services to you;
·
to provide
you with advertising that is more relevant to you (as discussed in more detail
below under the "Advertising" section);
·
to assess
the effectiveness of and improve advertising and other marketing and
promotional activities on or in connection with our Services;
·
to allow
you to participate in surveys and other activities about our Services;
·
to perform
our own analytics. We use analytical information for supporting business
analysis and operations, business intelligence, improving services,
personalizing content, providing advertising, and making recommendations;
·
for the
purposes of software security and verification(such as
identifying, researching, and protecting our Services against any actual,
potential or threatened misuse, unauthorized use, or unwanted use),
fraud-detection, archival and backup and administering software upgrades; and
·
to verify
your compliance with this Privacy Policy and our Terms of Service.
Please note that for the purposes of
seeking to provide better experiences to you, to improve our Services or otherwise where you have consented,
Personal Information collected through one of our Services may, subject to privacy controls or legislation (where available), be used by our other Services (including in an aggregated or individualized manner).
6. When
and How We May Share, Disclose or Transfer Your Information
We will only share, disclose or
transfer your Information (including Personal Information) with the following
third parties or under the following circumstances or as otherwise described in
this Privacy Policy:
·
Under Your
Permission. When you allow us to share,
disclose or transfer your Information with
third party, such as directing us to share, disclose or
transfer your Information with third party sites or
platforms, such as social networking sites, then we will share, disclose or
transfer your Information;
·
Among Our
Group. We may share, disclose or
transfer your Information within our affiliates and subsidiary companies and with joint venture partners;
·
Third
Party Service Providers, Contractors or Agents. We may share or disclose your Information
with third party companies that perform services on our behalf, including
payment processing, order fulfillment, data analysis, marketing services,
e-mail campaigns, hosting services, and customer services. While providing
services for us, these third party companies are prohibited from using your Personal
Information for purposes other than those requested by us or required by law. These third parties may be located, and use and store your Personal
Information, outside of your jurisdiction for these purposes;
·
Safety,
Security, Cooperation With Law Enforcement, and
Compliance With Legal Obligations. We
may share your Information with third parties to ensure the safety and security
of our users and third parties, to protect our rights and property and the
rights and property of our users and third parties, to enforce our Privacy
Policy and Terms of Services, to comply with legal process or in other cases if
we believe in good faith that share and disclosure is required by law;
·
Business
Transfers, Sales or Mergers or Divestitures. In the event that we undergo a business
transition, such as a merger, acquisition, corporate divestiture or dissolution
(including bankruptcy), or a sale of all or a portion of our assets, including
in connection with the sale or other transfer of our Games, we may share,
disclose or transfer all of your Information, including Personal Information,
to the successor organizations in such transition. In such event, we will use reasonable efforts to notify you before
Personal Information about you is transferred and becomes subject to a
different privacy policy;
·
Business
Partners. In conjunction with the development and
running of our Games and in connection with the offering of other Games we may
partner with third party developers, licensors and/or licensees to assist us in
providing you with our Services. If you wish to no longer have your Personal Information
used by our partners you may contact us and we will facilitate your request to our
partner; and
·
If you log
into our Services using third party services, such as Facebook or Apple Game
Center, we may share or disclose your Information provided by those services
with other players for certain in-app features, such as leader boards.
We will not share your Personal Information with advertisement providers or share with third parties for advertising purposes unless you have given us your consent to do so.
Please note that once
we share your Information with third parties, the Information received by third
parties shall subject to their privacy policy instead of this Privacy
Policy.
7. How
Could You Access to and Control Your Information
You
can always choose not to provide certain information to us but you may not be
able to use certain features of our Services. We provide you the ability to
exercise certain controls and choices regarding our collection, use and share
of your information. In accordance with local law, your controls and choices
may include:
·
you may correct,
update your registration account information;
·
you may change
your choices for subscriptions and newsletters; and
·
you may exercise your controls and
choices, or request access to your Personal Information by
visiting settings, contacting us, or following instructions we
provided to you.
8. Security
The
security of your Personal Information is extremely important to us. We follows generally accepted industry standards to protect the
Personal Information submitted to us, both during transmission and once it is
received. For us, this includes, but is not limited to, ensuring that all
Personal Information is disclosed only on a "need to know" basis and
ensuring that all Personal Information collected by us is done via secured
connections and protected and encrypted (using secure socket layer technology,
"SSL" and HTTPS) by industrial grade security software to guard
against unauthorized access. We restrict access to Personal Information to our
employees who need to know that information in order to process it for us, and
who are subject to strict contractual confidentiality obligations and may be
disciplined or terminated if they fail to meet these obligations.
Your
Personal Information may be transferred to, and stored at, a destination
outside of your country or jurisdiction. It may also be processed by our affiliates and subsidiary companies, joint venture partners and third party service providers who may operate outside of
your country or jurisdiction. In such case, we will urge such third party in
possession of your Personal Information to take commercially reasonable
security measures.
9. Advertising
We
may use your Information to try to offer advertising that is more relevant to
you.
We
may also use your Information for the purpose of sending you direct marketing
(whether by messaging within our services, by email or by other means) that
offer or advertise our Services and/or the products and services of selected third
parties. Such products and services (of ours or third parties) include the
following:
·
our Games and the
products and services of our affiliate and subsidiary companies and joint
venture partners, such as interactive entertainment services, social networking
services; and
·
third party
providers of Internet Services and products and services relating to dining,
food and beverages, sports, music, film, television, live performances and
other arts and entertainment, books, magazines and other publications, clothing
and accessories, jewellery, cosmetics, personal
health and hygiene, electronics, collectibles, housewares, appliances, home
decoration and furnishings, pets, automobiles, hotels, transport and travel,
banking, insurance and financial services, loyalty and reward programs and
other products and services that we think may be relevant to you.
We allow our advertising partners to show interest-based ads to
you only if you have passed the age gate in our Apps and you have consented to
the sharing of your personal information for the purposes of interest-based
advertising.
Our
advertising partners use different technologies for the purposes of
interest-based advertising that process your personal information in different
ways, so please review their data processing practices before you provide your
consent to sharing your persistent identifiers such as advertising ID, IDFA, IP
address and other information that may be personal to you for the purpose of
interest-based advertising.
10. Opt-Out of Interest Based Advertisement
Some advertisers may offer interest based advertisement. If you don’t want to receive
any interest based advertisement, you may choose to opt out via following "Do Not Track Settings" in your cellphone, then all providers of advertising services are bound
to comply with such "Do Not Track" setting, but we cannot provide any guarantees on their behalf.
·
Via "Do Not Track Settings" in Your Cellphone
iOS 7 or
Higher
Go to your Settings > Select Privacy > Select
Advertising > Enable the "Limit Ad Tracking" setting
iOS 6
Go to your Settings > Select General > Select About >
Select Advertising > Enable the "Limit Ads Tracking" setting
For Android devices with OS 2.2 and up and Google Play Services
version 4.0 and up:
Open your Google Settings App > Ads > Enable "Opt Out of Interest-Based Advertising"
·
Via Third Party Interest Based
Advertisement Providers
For more information about how to
opt out interest based advertisement, please see these
advertisement providers’ privacy polices as outlined
in "Scope
of This Privacy Policy" section.
Please Note that choosing this option
will mean that you will still be served advertisement, but they will not be
tailored to your preferences. Should you decide to opt out of advertising
altogether, you may make an in-app purchase to do so, or you can stop using our
Services.
11. Communications
From Us
Newsletters and Other Types of Communications
When
you use our Services, we may use your Information to send you emails,
newsletters or push notifications to your device. If you no longer wish to
receive these communications, you may unsubscribe from the "options"
or "settings" page within the mobile application, you also may be
able to manage them from your device’s settings page for the mobile application.
Service-related Announcements
We
may from time to time send you service-related announcements when we consider
it is necessary to do so (such as when we temporarily suspend one of our Services
for maintenance). Because these information is
important to your interaction with us, you may not opt-out of these
service-related announcements, which are not promotional in nature.
12. A Word
About Sensitive Personal Information
In
some jurisdictions, certain personal information, such as information about
your race or ethnic origin, religious or philosophical views or personal
health, is characterized as "sensitive" and is subject to stricter
regulation than other personal information. Please note that content and
information that you input to our Services, such as photographs or information
about your social activities, may reveal your sensitive Personal Information to
others.
We
urge you to consider whether it is appropriate to communicate sensitive
Personal Information within our Services.
You consent to all processing of sensitive Personal
Information for the purposes and in the manner described in this Privacy
Policy.
Please
note that we do not use your sensitive Personal Information for the purpose of
serving advertising to you.
13. Our
Policies Concerning Children
Our
Services are not intended for use by children under age of 16 and we do not
knowingly collect Personal Information from users under the age of 16. If it
comes to our attention that Personal Information has been collected from a
person under the age of 16, we will delete such information as quickly as
possible. If you believe that we may have Personal Information from or about a
child under the age of 16, please contact us.
In order to comply with local legislation in certain territories, in some of our Services, you may be presented with an age screen. It is important that you state the correct age.
14. Scope
of This Privacy Policy
This
Privacy Policy is applicable worldwide and applies to all of our Services where
we provide a link to this Privacy Policy, including Services available on third
party platforms, unless otherwise stated or unless we provide a link to a
different policy.
Our
Services may contain links to other websites that are owned or operated by
third parties. When you click on any link for other website and/or visit a linked
website, you should be aware that you are leaving our Services. When you use
our Services, you might also use third party services, such as
Facebook, Twitter, Google+ and Game Center.
We encourage you to be careful about the protection of
your own Personal Information when clicking linked websites or using third
party services. Please also note that this Privacy Policy only applies to any information
collected by us, does not apply to information collected: (i)
through third party services (including any third party websites) that you may
access through our Services; or (ii) by other companies and organizations who
advertise their services on our Services. We do not control and are not
responsible for the terms of service, privacy policies and/or practices of any third
party service or advertisement providers you may access, and you should review
the policies and terms of service of such third party services and
advertisement providers carefully before providing them with your Information.
Below
is a list of some, but not all, advertisement providers(this
list is subject to change):
·
Adcolony
11400 W. Olympic Blvd. 12th Floor, Los Angeles, CA 90064, United States
http://adcolony.com/ support@adcolony.com (+1) 310 775 8085
See its privacy policy at https://www.adcolony.com/privacy-policy/
·
AppLovin
640 2nd St., San Francisco CA 94107, United States
https://www.applovin.com/analytics info@applovin.com (+1) 650 823 6549
See its privacy policy at https://www.applovin.com/privacy
·
Appnext
Rebecca.zhu@appnext.com
+86 18510971367 https://www.appnext.com/
See its privacy policy at https://www.appnext.com/policy/
·
Facebook
Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2
https://developers.facebook.com/
https://www.facebook.com/help/contact/626846640855754
(+1) 650 543 4800
See its privacy policy at https://www.facebook.com/about/privacy/
·
Fyber
SAN FRANCISCO, Fyber Inc, 785 Market St. Suite
1200, San Francisco, CA 94103 | USA
See its privacy policy at https://www.fyber.com/privacy-policy
·
Google AdMob
1600 Amphitheatre Parkway, Mountain View, CA 94043, United States
https://apps.admob.com publisher-support@google.com
(+1) 877 355 5787
See its privacy policy at
https://www.google.com/intl/en/policies/privacy/
·
InMobi
Suite 420, 475 Brannan Street, San Francisco, CA 94107, United States
https://www.inmobi.com/portal#newcampaigns
support@inmobi.com
(+1)
650 585 4627
See its privacy policy at http://www.inmobi.com/privacy-policy/
·
LoopMe
NEW YORK, USA, LoopMe, Inc, 22 W 19th St, 3rd
Floor, New York, NY 10011
See its privacy policy at https://loopme.com/privacy/
·
Smaato
240 Stockton St, 10th Floor, San Francisco, CA 94108
T: +1 (650) 286-1198 F: +1 (650) 240-0708
americas@smaato.com http://www.smaato.com/
See its privacy policy at http://www.smaato.com/privacy/
·
Supersonic
New York Office, 180Varick Street, Suite 1334, New York, NY 10014, United
States
See its privacy policy at https://www.supersonic.com/privacy-policy/
·
TapJoy
111 Sutter St., 12th Floor, San Francisco, CA 94104, United States
https://home.tapjoy.com https://home.tapjoy.com/info/contact-us/
(+1) 415 766 6900
See its privacy policy at https://home.tapjoy.com/legal/#
·
UnityAds
30 3rd Street, San Francisco, United States
https://unity3d.com https://connect.unity.com/home (+1) 816
524 3550
See its privacy policy at https://unity3d.com/cn/legal/privacy-policy
·
Vungle
185 Clara St #100, San Francisco, CA 94107, United States
https://vungle.com https://vungle.com/contact-us/ (+1) 404 513 4574
See its privacy policy at https://vungle.com/privacy/
15. Retention
of Your Personal Information
Subject
to applicable laws and regulations, we will only retain your Personal
Information for the lifetime of your use of our Services so long as is
necessary to fulfill the purposes as set out under the "How Do We Use Your
Information" section above.
Subject
to applicable laws and regulations, you may have the right to request to
receive a copy of and make any corrections to your Personal Information which
we hold, or to request that we delete any of your Personal Information that is
stored by us.
In
addition, within some of our services, we may offer you options to amend,
and/or change how we and the public can view and/or access, your Personal
Information within those services –
in which case, please log into your account with us within the relevant service
and make the appropriate changes.
Should
your account be terminated by you or us for any reason, we will (subject to the
above paragraph) take steps to ensure that your Personal Information is no
longer available through our services, or otherwise used by us, within a
reasonable period of time (subject to technical limitations) after such account
termination. However, it is important to note that communications made by you
using our Services may put your Personal Information in the hands of third
parties that we cannot control – for example, if you have previously made your
Personal Information public via our Services. In some instances, we may not be
able to delete your Personal Information and/or Shared Information from our Services
– in which case we will (where reasonably practicable) let you know why we are
unable to do so.
16. Changes
to This Privacy Policy
We
may update this Privacy Policy from time to time to reflect changes to our information
practices. If we make any changes, we will notify you by revising the date
at the top of this Privacy Policy and, depending on the specific changes, we
may provide you with additional notice or require a renewed consent(e.g.,
by adding a statement on our website’s homepage or in our Services). We
encourage you to review the Privacy Policy whenever you access our Services to
stay informed about our information practices and the ways you can help protect
you privacy. By continuing to use our Services
after any changes to this Privacy Policy, with or without notice from us, you
are agreeing to the revised Privacy Policy.
In the event that you wish to make a complaint about how we process your Personal
Information, please contact us in the first instance at
legendsandpuzzles@gmail.com and we will endeavour to
deal with your request as soon as possible.